Figma Web Design for Airbnb
What Client Says ?
Carter Rophy
” Their team’s proactive communication and innovative ideas consistently exceeded our expectations. We look forward to collaborating with Dextersol again on future projects! “
Services Provided
Figma Web Design
Project Overview
Dextersol provided Figma design services to Airbnb, the world’s largest marketplace for unique accommodations, to redesign their Web interface. This was so as the project focused on factors such as improving the user experience of any designs involved, streamlining processes helping in the design of the complex, and standardizing design across the two overall. In this case, our challenge was to foster the aesthetics of the design while at the same time delivering on user experience demands as informed by the Airbnb brand and global customers, respectively.
Key Features of the Project
Comprehensive Design System
Our design skills in Figma allowed us to carve out a proper design system for Airbnb that maintains consistency across all their touch points. Reusable assets, style guides of branding realized and material libraries well-suited to the brand aesthetic are aspects of the system.
User-Centered Interface
As it went with previous projects, we focused on Airbnb’s key principles such as simplicity and openness to anyone. The redesigned interface delivers:
✦ Improved search for lodgings and tourist attractions.
✦ Access to its components for various groups of users.
Performance Optimization
By implementing lightweight components and optimizing asset loading, we achieved faster page load times and a smoother overall user experience. This ensured that Airbnb’s platform remained responsive, even during high-traffic periods.
Collaboration & Prototyping
Figma’s collaboration tools allowed Dextersol and Airbnb’s in-house team:
✦ It must be effortless to work across different time zones.
✦ Generate and test features within days, which reduces the development cycle.
Mobile-First Approach
To accommodate Airbnb’s strong focus on its mobile users, we designed for screen sizes both above and below the Smartphone and tablet levels while maintaining full native ability on the desktop.
Enhanced Accessibility
We ensured the project adhered to WCAG 2.1 standards, providing inclusive features like keyboard navigation and improved screen reader support. This broadened the platform’s usability for all demographics, including those with disabilities.
Challenges & Solutions
Challenges
Some challenges to design a unique website for Airbnb are; enhancing user interaction to increase bookings and host participation, ensuring a consistent and intuitive experience across various devices and to maintaining a cohesive brand identity throughout the platform.
Solutions
Dextersol’s design team would collaborate with Airbnb to address these challenges through Conducting surveys and interviews to understand user needs and pain points, by evaluating competitor platforms to identify opportunities for differentiation. Additionally, by developing low-fidelity wireframes to map out user flows and interface elements.
We conduct tests with real users to gather feedback and identify areas for improvement and refine designs that are based on user feedback to enhance usability and satisfaction. Moreover, we collaborate with development teams to maintain design integrity during the build process and provide detailed design specifications.
Results
20%
Bounce rates
15%
Enhanced visual storytelling
30%
Faster load times
Improved Usability
Reduced bounce rates by 20% in A/B testing. Simplified navigation and enhanced mobile responsiveness improved accessibility for users across devices. Incorporated feedback loops, allowing for faster resolution of user pain points.
Design Consistency
Streamlined updates across Airbnb’s web platforms. Developed reusable UI components, accelerating the rollout of new features. Achieved visual coherence across global markets by adhering to brand guidelines tailored for cultural nuances.
Increased Engagement
Enhanced visual storytelling led to a 15% uptick in booking conversions. Integrated engaging micro-interactions to keep users engaged and build trust. Integrated data-driven insights to personalize user experiences, boosting retention and time spent on site.
Scalability and Performance
Optimized web assets and code for faster load times, leading to a 30% improvement in site performance scores. Designed scalable architecture to accommodate seasonal traffic surges without affecting user experience.
Accessibility Enhancements
Ensured compliance with WCAG 2.1 standards, improving accessibility for users with disabilities. Implemented keyboard navigation, ARIA landmarks, and alt text for better screen reader compatibility.
