How to Generate organic visits for Google business profile?
To increase organic visits and drive more engagement to your Google Business Profile (GBP), you need a well-optimized profile, consistent NAP(name, address, phone number) customer engagement, and strategic local SEO practices. Implementing these strategies will help you expand Google My Business reach, attract more visitors to your GBP, and grow your GBP audience effectively.
Below is a detailed guide on achieving this, including a brief description of tools that can be used to expand GMB reach.
Boost Your Google Business Profile: A Step-by-Step Guide to Attracting More Visitors
1. Fully Optimize Your Google Business Profile (GBP)
Optimizing your GBP ensures it ranks higher in local searches, attracts more visitors, and enhances engagement.
➤ Complete Business Information
Ensuring your GBP has accurate and complete information helps potential customers find and trust your business. Here’s what to update:
✦ Business Name, Address, and Phone Number (NAP): It is crucial to ensure that all three details are consistent throughout your online presence
✦ Website URL : If you have a website, link it to your GBP to drive more traffic and increase conversions.
✦ Business Category: Choose a primary category that best describes your business. For instance, if you are a web designer, you must choose “web designer” as the primary category.
✦ Services Area: If a company operates in several areas, the fields of service should also be completed; this makes the business appear prominently in the local search results.
✦ Business Hours: Keep your operating hours up to date. Nothing is as disappointing as giving customers the wrong hours and, as a result, receiving a barrage of complaints.
➤ Use High-Quality Images
Images play a major role in attracting customers. Google also reveals that organizations with photos attain 42% more clicks on directions and 35% more website clicks than those of the business without photos.
Δ Profile Picture & Logo: Ensure your profile picture and logo are high-quality, adequately cropped, and recognizable.
Δ Interior & Exterior Photos: Upload images of your store, office, or workspace to help potential customers recognize your location.
Δ Product & Service Photos: Show off your best products, menu items, or services to create interest.
Δ Team Photos: Display images of your employees in action to create a personal connection with your audience.
➤ Adding Geotag to Google My Business Page
Geo-tagging images for your Google My Business (GMB) page helps improve local SEO by associating your business with a specific location. This increases visibility in Google Maps and local searches, making it easier for nearby customers to find you.
➤ How to Add Geo Tags to Images
⦿ Use a tool like GeoImgr (https://www.geoimgr.com/) or ExifTool to embed latitude and longitude coordinates into your images.
⦿ Upload the geo-tagged images to your GMB profile under the Photos section.
⦿ Ensure your tags match your business location for better local ranking.
➤ How to find latitude and longitude coordinates
● Open Google Maps in your web browser.
● Navigate to the desired location on the map.
● Right-click on the specific spot and select “What’s here?”
● The latitude and longitude coordinates will appear at the bottom of the map.
➤ Add Relevant Keywords
Strategically adding keywords related to your business improves local search rankings and helps expand Google My Business reach.
✦ Business Description: Naturally include local keywords that describe what you offer, e.g., “San Diego Web Design Company.”
✦ Services & Products: Ensure that keywords are included in your service descriptions, such as “best web design agency in San Diego” or “SEO services in San Diego.”
✦ Google Posts: Utilize keyword-rich content when posting updates or promotional offers to increase visibility.
➤ Enable Messaging & Q&A
GBP allows customers to message businesses directly, making engagement easier.
✦ Turn On Messaging: Quick responses to customer inquiries can lead to higher conversion rates.
✦ Monitor the Q&A Section: Customers often ask questions in the Q&A section, so answer promptly and provide detailed information.
💡 Fact: Google prioritizes businesses with 100% profile completion, leading to 7x more clicks than incomplete profiles.
💡 Fact: Profiles with Google Messaging enabled receive 50% more customer inquiries than those without.
2. Engage with Your Customers
It helps in increasing the customers’ engagement, customer credibility as well as the visits to its profile.
➤ Respond to Reviews
Customer reviews significantly influence GBP rankings and help improve Google Business Profile engagement.
✦ Reply to Positive Reviews: Acknowledge customers’ positive feedback and ensure to capture any positive aspects that have been mentioned..
✦ Address Negative Reviews Professionally: I’m sorry for any inconvenience. Provide a solution and offer to discuss the issue further offline.
✦ Get more reviews: Ensure that customers leave more feedback behind since it is evident that those businesses that receive frequent positive comments have a better ranking in the local searches.
➤ Encourage Customer Feedback
Happy customers are more likely to recommend your business, so encourage feedback whenever possible.
✦ In-Store & Online Requests: It is highly recommended that clients politely share their opinions about the product or service offered after purchasing.
💡 Fact: Businesses with 4+ star ratings receive 87% more conversions than those with lower ratings.
3. Utilize Google Features
Taking advantage of GBP’s built-in features can significantly increase engagement and visibility.
➤ Google Posts
GBP enables businesses to post information in search engines and maps. These posts help grow the Google Business Profile audience and attract more traffic.
✦ Types of Google Posts: Businesses can share promotions, events, offers, and general updates.
✦ Best Practices: Use high-quality images, engaging captions, and a clear call-to-action (CTA) like “Book Now” or “Call Today.”
✦ Consistency Matters: Posting regularly keeps your profile fresh and active.
➤ Product & Service Listings
Incorporating products/services to GBP will lead to more visits to Google Business Profile and more conversions.
✦ Include Clear Descriptions: Add detailed product descriptions with pricing and key features.
✦ Use High-Resolution Images: Ensure each product/service has an eye-catching image.
➤ Business Attributes & Highlights
Google allows businesses to add attributes to their profile, making them stand out.
✦ Examples: Women-owned, asian owned, free Wi-Fi, wheelchair accessible, etc.
✦ Why It’s Important: These attributes make your business more attractive to customers than choosing competitors that do not have such fine details.
4. Keep Your Profile Active and Engaging
An inactive profile will lose visibility over time. Frequency ensures that the rankings are not lost and the Google Business Profile receives higher interactions.
➤ Post Weekly Updates
Updated maintenance helps keep your business active in the searches and noticeable there.
✦ What to Post: New product launches, promotions, customer testimonials, or industry news.
✦ Engaging Content: Use compelling visuals and persuasive text to attract more attention.
➤ Update Business Hours & Contact Info
If your working hours or contact details change, you must update them as soon as possible to avoid confusing your customers.
➤ Reply to Messages Promptly
This response indicates that timely responses are essential in creating trust and responding to more messages.
5. Optimize for Local SEO
Exploring the local SEO techniques helps your business appear in the local search results list.
➤ Use Location-Specific Keywords
Proper use of location-based keywords enhances the probability of being featured in local search engine results.
Example: “Best pizza restaurant in Houston” instead of just “pizza restaurant.”
➤ Create Local Citations
List your business in local directories like Yelp, Yellow Pages, and Bing Places.
➤ Encourage Backlinks
Getting links from authoritative sources strengthens your SEO ranking.
6. Engage with the Local Community
Community involvement enhances your brand’s presence and helps expand Google My Business reach.
➤ Host or Sponsor Local Events
Supporting community events can bring more local awareness to your business.
➤ Collaborate with Local Influencers
Partnering with local influencers can drive more visitors to your GBP.
➤ Participate in Community Discussions
Engage with local Facebook groups and forums to promote your business naturally.
7. Set Up Online Booking and Appointment Scheduling
Allowing customers to book services directly through GBP can increase conversions.
➤ Enable the Booking Feature
Google allows businesses to add a “Book Now” button, making it easier for customers to schedule appointments.
➤ Integrate with Scheduling Tools
Use third-party booking tools like Calendly, Square, or SimplyBook.me to streamline the process.
8. Monitor and Adjust
Regularly tracking your GBP performance helps refine your strategies.
➤ Check Google Business Profile Insights
Analyze customer actions, search queries, and profile visits.
➤ Adjust Strategies Based on Data
If a certain type of post or keyword drives traffic, focus more on those areas.
9. Engage with Your Audience on Social Media Accounts
Using social media to drive traffic to a Google Business Profile can benefit the business. One must be active on sites such as Facebook, Instagram, Twitter, and LinkedIn to be seen, gain people’s trust, and attract more customers.
➤ How Social Media Helps Boost GBP Traffic:
✦ Google favours businesses with strong social signals, meaning active engagement improves GBP rankings.
✦ 79% of consumers are likelier to visit a business that actively responds to social media inquiries.
✦ Posts with location tags improve local discoverability, driving more users to your GBP.
💡 Fact: 60% of consumers check social media before visiting a business, making social-GBP integration crucial.
10. Embed a Google Map on Your Website
Adding a Google Map to your website is a simple but highly effective way to improve Google Business Profile engagement and expand Google My Business reach. It makes it easier for customers to find your location, get directions, and visit your business in person.
➤ Why Embedding a Google Map Helps:
✦ Businesses with Google Maps embedded on their website see 24% more in-store visits.
✦ It improves local SEO by providing Google with location-based signals, increasing search rankings.
✦ Mobile users can click the map and get instant directions, making reaching you easier.
➤ How to Embed a Google Map on Your Website:
✔ Go to Google Maps and Search for Your Business Name.
✔ Go to the “Share” button and Choose “Embed a Map.”
✔ Copy the HTML Code and Paste it into Your Website’s Contact Page.
✔ Mobile responsiveness of the map: The map should be developed so that users accessing it from their mobile devices experience a smooth experience.
In today’s world, 86% of people check a business’s location in Google Maps before visiting.
11. Add Local Schema Markup to Your Website
Local Schema Markup helps Google understand and display your business details in local search results, improving visibility and engagement. It provides essential data like name, address, phone (NAP), hours, and reviews, increasing your chances of appearing in Google’s Local 3-Pack.
Websites using schema markup see a 20-30% boost in organic clicks and better voice search discoverability. To implement it, use Google’s Structured Data Markup Helper or add JSON-LD code to your site’s header. Verify it with Google’s Rich Results Test to enhance local SEO and Google Business Profile performance.
💡 Fact: 78% of local mobile searches result in an offline purchase, highlighting the importance of ranking higher in local search results.
Tools You Can Use to Expand Google My Business Reach
To successfully expand Google My Business reach, businesses need the right tools to manage their online presence, optimize for local search, and improve engagement. Below are some essential tools categorized by their specific functions.
➤ Review Management Tools
Managing customer feedback and online reputation is essential for increasing visibility and credibility. These tools help businesses generate and respond to reviews, ensuring a strong online presence.
✦ Podium – A powerful tool that helps businesses collect and respond to reviews through SMS, improving customer engagement and local search rankings.
✦ Trustpilot – Enables businesses to collect authentic customer feedback, enhancing brand trust and helping to grow Google Business Profile audience naturally.
✦ Reputation.com – Showing you the amount of reviews collected, the sentiment of the collected reviews as well as competitor benchmarking to increase the visitors on Google Business Profile.
➤ Keyword Research Tools
Using the right keywords in your business description and posts can significantly impact search visibility. These tools help identify the best terms for optimization.
✦ Google Keyword Planner—Google developed this instrument to enable businesses to discover popular keywords and their level of competition.
✦ SEMrush – Convenient for keyword research, competitive analysis, local SEO results to expand Google My Business reach.
✦ Ahrefs – Provides detailed keyword analytics, backlink tracking, and content recommendations to improve search visibility.
➤ Local SEO Tools
For better local rankings, businesses need tools to maintain accurate information, optimize for geolocation, and analyze competitors.
✦ Moz Local—Ensures business listings are accurate across directories and helps add geo tags to Google My Business page for better search visibility.
✦ BrightLocal – A local SEO tool that audits business listings, tracks rankings, and monitors local search performance.
✦ Whitespark – Specializes in local citation building, Google Business Profile optimization, and review management.
➤ Posting and Scheduling Tools
Consistency in posting updates, promotions, and announcements helps businesses improve Google Business Profile engagement and stay active in search results.
✦ Hootsuite— Enables organizations to publish content at the right time and monitor and analyze engagement and effectiveness on Google Business Profile and social sites.
✦ Buffer—Helps schedule the posts for GBP, using analytics tools to calculate engagement and reach.
✦ SocialPilot – Helps businesses plan and automate content publishing, ensuring a consistent online presence.
➤ Analytics Tools
Tracking visitor behaviour and engagement is crucial for refining marketing strategies. These tools provide insights into profile performance.
✦ Google Analytics – Integrates with GBP to track website visits, user behaviour, and conversions from organic search.
✦ Google Search Console – Helps businesses analyze search traffic, monitor keyword performance, and optimize for better rankings.
✦ Google Business Profile Insights – Provides data on search queries, customer actions, and engagement, helping to expand Google My Business reach.
These tools can effectively increase the visibility and attraction of the target audience and enhance search ranking, growing the Google Business Profile audience and gaining more customers.
Increase Google Business Profile Traffic with the Expert SEO Agency San Diego (Dextersol)
Your Google Business Profile (GBP) is one of the best ways to get targeted traffic, boost engagement, and turn online searchers into purchasing customers. However, optimizing and maintaining a GBP requires expert SEO strategies to maximize visibility. Dextersol, a leading SEO agency in San Diego, specializes in helping businesses expand their Google My Business reach, attract more visitors to their GBP, and improve GBP engagement effectively.
Ongoing Maintenance and SEO Support
GBP optimization is not a one-time task—it requires constant updates and monitoring to maintain rankings and drive continuous traffic.
How Dextersol Provides Continuous Support:
✦ Regular Profile Updates: We ensure your business hours, contact details, and holiday schedules are always up to date.
✦ Monthly Performance Reports: Detailed analytics on profile views, customer actions, and ranking improvements.
✦ Competitor Analysis: Tracking competitors’ strategies allows us to adjust and maintain our competitive edge.
💡 Fact: GBP updated monthly listings receive 500% more views than inactive profiles.
FAQs
It’s a free tool that lets businesses manage their online presence on Google Search and Maps, displaying key details like address, hours, and contact info.
Visit google.com/business, sign in with your Google account, and follow the setup prompts to create your profile.
Verification is typically done by receiving a postcard with a PIN, but if eligible, you might also verify by phone, email, or instant verification.
Log into your Google Business Profile dashboard to edit details such as address, phone number, hours, and website information.
Use your dashboard to read reviews, respond publicly, and flag any that violate Google’s policies.
You can upload media directly from your dashboard to showcase your business environment, products, or services, which can enhance your listing.
Yes—users can suggest edits, but you’re notified and can review or revert changes to ensure your profile remains accurate.
Check that your business meets Google’s guidelines, gather supporting documents, and use the appeals tool provided in your dashboard.
For businesses with many locations, use the bulk upload tool or a third-party management solution to streamline profile updates.
Consistent Name, Address, and Phone (NAP) details build trust with search engines and users. They also help avoid data discrepancies across directories, improving local SEO and ensuring customers can reliably reach you.
The primary category defines your main business type and greatly influences search visibility. Secondary categories offer additional context about your services, helping Google better match your listing with user queries.
High-quality photos showcase your business’s environment and offerings, attracting more clicks and engagement. They build customer trust and can lead to higher click-through rates and improved local rankings.
Geotagging involves adding geographic coordinates to your images. It links your visuals to your business’s physical location, enhancing local relevance and helping search engines associate your profile with the right area.
Yes, you can track traffic using tools like Google Analytics. By adding UTM parameters to your website URL in your GBP, you can measure how many visitors click through from your profile.
